Think of headings as an outline or table of contents for your webpage or document. If a user only reads the headings, they should understand the structure and purpose of the content
Heading 1 <h1>
- One per page.
- Main topic of the page.
- Use the same (or similar) keywords as the HTML
<title>
tag. - Screen reader users expect to jump to this using the “1” key.
Sub-headings
- Use
<h2>
and<h3>
for sections and sub-sections. - Avoid skipping levels (e.g., don’t go from
<h1>
to<h4>
). <h4>
–<h6>
are available, but usually a sign the page has too much depth.
View Heading Hierarchy on a Webpage
Use tools like Accessibility Insights or WAVE to check heading order and levels.

View Heading Hierarchy in Microsoft Word
In the ribbon, go to the View tab, then choose Navigation Pane to display the list of the headings in your document.

Side-bars, Asides, and “Right Rails”
- These often start at
<h2>
or<h3>
. - They rarely contain
<h1>
. Keep that reserved for the main page content.